Colour management systems – the key to business success
Intelligent colour and image control conveys a feeling of quality and vibrancy in printed products, producing increased sales and higher margins. Everywhere we look – from books to catalogues, through to flyers, direct mail and billboards, in-store merchandising and packaging – full colour is essential for effective marketing, promotion and sales activity.
Despite this, almost half of all digital printers describe colour matching as their most difficult challenge. Customers expect colour consistency when buying prints, so print service providers need to be able to guarantee colour print quality with easy-to-use tools, and employ colour management solutions that deliver precise matching – without a steep learning curve. Colour reproduction must also be consistent over time to reduce misprints and avoid reprinting.