Customer Relationship Management (CRM)

Building and managing meaningful customer relationships

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Leveraging the full potential of your business relationships without handling dozens of physical files – with CRM solutions that make the difference

 

Keeping information up to date is the basis for meaningful long-term customer relationships. Managing a network of customers and partners therefore requires a system that is able to organise all information in the front end for your business. CRM systems from Konica Minolta provide the digital solution for your needs, no matter what the industry or department.

 

Knowledge is king

Your business network, including the relationships to customers, partners etc., is a priceless asset for your business. Many departments would not be able to perform on the level they could without managing their contacts properly. Sales, marketing and customer service need a reliable CRM system to assist them in managing and addressing their respective contacts accurately and seamlessly.

Customer relationship management infografik manual processes

 

quotation marks

“Knowledge is king when it comes to effective customer relations. It is unacceptable to allow information about a customer to be scattered in silos across a company.”

 

The ideal path to powerful, effective CRM

Our portfolio of CRM solutions is based on Dynamics 365 by Microsoft, which we individually adapt based on your requirements. Our solutions help you to leverage the full potential of your customer relationship management processes to consolidate business in your front end. Any optimal implementation is conducted on the basis of a thorough analysis of the existing information infrastructure and data workflows in order for the CRM solution to be efficiently set up and seamlessly integrated into the pre-existing systems. We ask questions such as:

  • What goals does your organisation seek to reach by introducing a CRM solution?
  • What adaptions and investments will be needed?
  • What return on investment can be expected from a specific solution within the next three years?
  • What new processes will become possible?
  • What return can we expect these new processes to yield?

Such considerations reveal that deciding on a CRM solution is not simply a decision about an IT solution but also a fundamental business decision. It has implications for processes across the entire organisation.

We provide you with business software that integrates all your contacts in one clear solution. With smart functionalities and AI support, you are able to gain insights on your contact groups in order to address them in the best possible way and on a more personal level. By moving your CRM into the cloud, we empower your company with a flexible and scalable technology that is able to grow with your business. As the number of policies for data and cyber security like GDPR increase, the solutions we offer enable your information management to meet all regulations, making your CRM compliant for the future.

 

Benefits of digital collaboration and communication


Insights on customer purchase behaviour


GDPR compliant


Improved transparency


Increased sales performance


Manual completion of printed forms for later transfer into a database is no longer necessary with regards to mobile CRM


Triggering actions and providing notifications based on the customer data

How small and medium-sized businesses get started in CRM

The high value of customer data as driver of business success is indisputable in the digital age. Even so, when it comes to actually introducing Customer Relationship Management (CRM) systems, the case seems less clear-cut in many small and medium sized enterprises (SMEs)

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Our Customer Relationship Management solutions

Cloud CRM and ERP systems point to growth

Small and medium sized enterprises can keep up with the big boys more easily if they use cloud ERP and cloud CRM...

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18.02.2020
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Customer Relationship Management

Learn how our Customer Relationship Management solutions can help your business

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