In this digital era there are good business reasons for communicating through multiple channels, and not just via paper-based media. The fast-growing cross-media sector offers traditional print service providers (PSPs) a great opportunity to offer their customers a genuine added-value service.
One particularly profitable area is inbound or permission marketing. The biggest benefit of adding cross-media services to your portfolio is that you become an all-in solutions supplier offering more relevant and effective communications through multiple touchpoints.
How your customers benefit from cross-media services:
- More relevant and effective communications via multiple channels
- Multiple touchpoints to reach their customers
- Customised media mix
- New business opportunities, e.g. in inbound or permission marketing
How you profit from cross-media services:
- Generation of new revenues
- Significant growth in profits
- Creation of added value for your customers through multiple-touchpoint communications
- Higher charges for the extra value on offer
- Closer customer relationships
Offering your customers cross-media services not only extends your portfolio but also opens the door to more intensive customer relationships.