Sidekix chooses Konica Minolta to further professionalise personalised campaigns

| 27 January 2020

Sidekix, a specialist in the execution of marketing campaigns, has become the first Dutch marketing fulfilment company to invest in Konica Minolta's AccurioJet KM-1. With this B2+ UV inkjet printer, the company can produce personalised products faster and work with a wider range of materials.

Sidekix has grown tremendously in recent years - from 10 to 80 employees - and needed more production capacity. As the marketing specialist has been working with Konica Minolta for over ten years, the choice of an IT service provider and production printer supplier was easily made.

The Konica Minolta AccurioJet KM-1 B2+ UV digital press is referred to as "the Swiss army knife” of the printing industry, because it has so many uses. It offers Sidekix several new possibilities, such as higher volume and printing on various types of paper, cardboard, plastics and canvas, enabling Sidekix to offer its customers more diversity in the future. In this way, the company expects to expand its offerings in packaging in the future.

In the future, Sidekix wants to attract a large number of brands with consumer relations in the Netherlands. Nijenhuis concludes: "We already work a lot with large organisations in the field of personalised mailings and we want to expand this by offering personalised packaging. With the KM-1 we are sure that we can handle the volume for the new markets we want to serve in the coming years."


About Sidekix

The success of a smart, thoughtful and original direct marketing concept depends on its implementation: marketing fulfilment. And it is precisely this execution that is the specialty of Sidekix. This marketing fulfilment company specialises in the execution of cross-media campaigns (online and offline activation) with dynamic target groups for organisations such as the Postcode Lottery, BankGiro Lottery and Friends Lottery. KPN, Swiss Sense and Verkade.

About Konica Minolta Business Solutions Europe

Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. With its unique expertise in imaging, data processing and data-based decision making, Konica Minolta creates relevant solutions for its customers - small and medium-sized businesses, large enterprises and public sector - and solves issues faced by society.

As a digital workplace solution provider, Konica Minolta helps its clients to identify and unlock the potential digitalisation holds and reach the next level in the digital maturity of their organisation by rethinking the workplace. In support of an ‘Intelligent connected workplace’, Konica Minolta offers cloud, IT, managed print and video solution services for remote working, collaboration, workflow management and automation and security. The company’s success in driving transformation is also confirmed by IDC, since the ‘IDC MarketScape: Worldwide Print Transformation 2023 Vendor Assessment’ has named Konica Minolta a “Leader” in print transformation. Konica Minolta has been a Microsoft Global Managed Partner since 2021.

Konica Minolta's Igniting Print Possibilities offering helps printers, converters and brand owners maximise workflow automation to increase efficiency. The company delivers consultancy in all communication matters as well as top-of-the-line production, packaging as well as label printers. Its finishing devices create print products that stand out and create added value. Konica Minolta has established itself as the production printing market leader for more than a decade in Europe (InfoSource).

For an increasing number of organisations, success today is more than the narrow definition of financial prosperity – it also includes protecting the environment and having a positive impact on their workforce as well as the societies they are embedded in. With its commitment to the Sustainable Development Goals (SDGs), Konica Minolta has pledged to consistently pursue its sustainability and social responsibility goals.

The company has been repeatedly recognised for its rich history of social contribution as well as for working towards achieving the SDGs throughout its business and supply chain. Konica Minolta received a GOLD Level Recognition Medal in the EcoVadis sustainability ratings for 2024.

For its remote services, Konica Minolta was awarded the prestigious ‘Buyers Lab (BLI) 2023-2024 Pacesetter Award in Remote Service for the Western European market’ from Keypoint Intelligence.

Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With more than 8,800 employees (as of April 2024), Konica Minolta Europe earned net sales of over EUR 2.13 billion in financial year 2023/2024.

Worldwide, the company has over 40,000 employees and is operating in over 150 countries.

For more information, please visit and follow Konica Minolta on Facebook, Instagram and YouTube.

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