Augmented Reality (AR) brings a new dimension to internal communications at Donbasenergo

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Childrens Coronavirus drawings brought to life through Augmented Reality.

Vitaliy Lobanov works for the Department of Labour Protection. He started to create AR content on his own initiative: “All created augmented reality content by me was related to my job responsibilities, it means labour protection. For example, one of the movies was about the fight against coronavirus: children drew pictures on this topic, we animated them, put together and made the following video”.



Benefits of using augmented reality for internal communications:

AR keeps the attention and interest of readers of corporate paper media by providing dynamic digital content.

You can publish more content without increasing the number of columns of the newspaper.

Employees are easily involved in the content creation and collaborate outside of daily jobs, enhancing creativity whilst developing new digital skills.

The corporate newspaper becomes convenient for everyone spanning across different generations in the workplace.

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