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Konica Minolta has launched a new global campaign to help businesses understand the changing needs of customers to create more added value and help them rethink opportunities in a fast-changing world. “See the Potential” is the technology leader’s slogan for realising digital transformation within the evolving commercial print, industrial and packaging markets.
Working closely together with customers on their digital transformation, Konica Minolta says that in a digital era there are good business reasons for communicating through multiple cross-media channels, and not just via paper-based media. The campaign will focus on the new business opportunities, which Konica Minolta says are everywhere. It just takes a spark to bring more possibilities to life by embracing new techniques and creating unique customer experiences.
Drawing on local expertise backed by a global organisation with over 40 years of experience in digital printing, Konica Minolta’s portfolio of hardware, software and services has been designed to ignite possibilities for customers – whatever and wherever they may be.
As Covid-19 has been accelerating the trends from commodity to quality and from one size fits all to customisation and personalisation, high value digital printing continues to gain traction. Take packaging with specialty printing and enhancements as one example, which have more than 46% higher quality perception¹.
“Despite growth in areas such as labels and packaging during the pandemic, some sectors have declined. With the print industry evolving at pace there was a need for a campaign to highlight our desire to be creative, give extraordinary brand stories through high value touchpoints, which can be shaped through our extensive product portfolio to help customers thrive.”
Olaf Lorenz
General Manager, Global Brand Management, Konica Minolta Inc.
And he added: “At Konica Minolta we are constantly rethinking print – and are proud to be recognised as one of the global 100 most sustainable companies. In a new era for the industry – where stories and experiences are brought to life by communicating through multiple cross-media channels, and not just paper-based media. Our aim is to build the future together with our customers to help them create new business opportunities. ‘See the Potential’ is our slogan for realising digital transformation. As a trusted partner, we can help print businesses service new market segments, build stand-out creative pieces with customers sharing a similar passion, and optimise workflow.”
Konica Minolta’s campaign video – for which the video set was made entirely of print output – can be watched here. ¹The Foil & Specialty Effects Association (FSEA): whitepaper: The Impact of High-Visibility Enhancements on Shelf Presence: A Second Study
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About Konica Minolta Business Solutions Europe
Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. With its unique expertise in imaging, data processing and data-based decision making, Konica Minolta creates relevant solutions for its customers - small and medium-sized businesses, large enterprises and public sector - and solves issues faced by society.
As a digital workplace solution provider, Konica Minolta helps its clients to identify and unlock the potential digitalisation holds and reach the next level in the digital maturity of their organisation by rethinking the workplace. In support of an ‘Intelligent connected workplace’, Konica Minolta offers cloud, IT, managed print and video solution services for remote working, collaboration, workflow management and automation and security. The company’s success in driving transformation is also confirmed by IDC, since the ‘IDC MarketScape: Worldwide Print Transformation 2023 Vendor Assessment’ has named Konica Minolta a “Leader” in print transformation. Konica Minolta has been a Microsoft Global Managed Partner since 2021.
Konica Minolta's Igniting Print Possibilities offering helps printers, converters and brand owners maximise workflow automation to increase efficiency. The company delivers consultancy in all communication matters as well as top-of-the-line production, packaging as well as label printers. Its finishing devices create print products that stand out and create added value. Konica Minolta has established itself as the production printing market leader for more than a decade in Europe (InfoSource).
For an increasing number of organisations, success today is more than the narrow definition of financial prosperity – it also includes protecting the environment and having a positive impact on their workforce as well as the societies they are embedded in. With its commitment to the Sustainable Development Goals (SDGs), Konica Minolta has pledged to consistently pursue its sustainability and social responsibility goals.
The company has been repeatedly recognised for its rich history of social contribution as well as for working towards achieving the SDGs throughout its business and supply chain. Konica Minolta received a GOLD Level Recognition Medal in the EcoVadis sustainability ratings for 2024.
For its remote services, Konica Minolta was awarded the prestigious ‘Buyers Lab (BLI) 2023-2024 Pacesetter Award in Remote Service for the Western European market’ from Keypoint Intelligence.
Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With more than 8,700 employees (as of April 2023), Konica Minolta Europe earned net sales of over EUR 2.26 billion in financial year 2022/2023.
Worldwide, the company has over 39,000 employees and is operating in over 150 countries.
For more information, please visit https://www.konicaminolta.eu/eu-en/news and follow Konica Minolta on Facebook, Instagram and YouTube.
Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged.
Team Manager Brand Positioning & Architecture, Content Strategy & Development
Konica Minolta Business Solutions Europe GmbH
+49 (0) 511 7404-5604