Meeting customer needs at heart of Konica Minolta’s DEVELOP brand identity refresh

Langenhagen, Germany | 1 April 2022

Konica Minolta has relaunched the brand identity for DEVELOP, its owned brand in the B2B solutions market for enterprise-wide printing and document workflows. Since the DEVELOP acquisition by Konica Minolta in 2012, this is the first true rebranding of DEVELOP underlining Konica Minolta´s dual brand strategy and strengthening DEVELOP´s market positioning by a new brand vision and brand proposition.

DEVELOP´s portfolio covers mainly MFPs for the office segment, digital presses for the field of production printing as well as software solutions and mobile printing applications. Whereby, DEVELOP is putting a focus on smaller SMBs with local and regional business reach. 

DEVELOP has always seen itself as kind of challenger to the larger print brands on the market. Where they might be able to offer scale and tailor-made, DEVELOP has the ability to offer speed and personal services to their customers. A main differentiator is that DEVELOP offers turnkey solutions – products and services that are ‘ready to use’ with minimal fuss and little IT expertise required. This is highly reflected in the new brand identity: Taking the complexity out of print and document solutions through local expertise and accessible products is the way of “powering smarter business” – which is DEVELOP´s new brand tagline.

“The feeling of having all our customers’ needs met is at the very heart of our new visual identity, which clearly demonstrates how DEVELOP is the smarter choice for savvy business owners,” said Ole Maaz, Head of Branding, Marketing & Corporate Communications at Konica Minolta Business Solutions Europe. “Our vision is to become the partner-of-choice for businesses wanting to rethink possibilities to fulfil their digital potential. We are offering them a refreshing alternative that takes the complexity out of print and document solutions.”

The “big tick” – a central element of DEVELOP´s new visual identity – underlines this brand promise as it symbolizes a tick of every box for quality, reliability and ease of use.

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“We believe that every customer, whatever the size of their business, appreciates straightforward professionalism and deserves the VIP treatment. Through our extensive partner network, we are making a big difference in the market by delivering a reliable personal service and local expert support. We power smarter business!”

Ole Maaz

Head of Branding, Marketing & Corporate Communications • Marketing Communications & Corporate Communications

About Konica Minolta Business Solutions Europe

Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. With its unique expertise in imaging, data processing and data-based decision making, Konica Minolta creates relevant solutions for its customers - small and medium-sized businesses, large enterprises and public sector - and solves issues faced by society.

As a digital workplace solution provider, Konica Minolta helps its clients to identify and unlock the potential digitalisation holds and reach the next level in the digital maturity of their organisation by rethinking the workplace. In support of an ‘Intelligent connected workplace’, Konica Minolta offers cloud, IT, managed print and video solution services for remote working, collaboration, workflow management and automation and security. The company’s success in driving transformation is also confirmed by IDC, since the ‘IDC MarketScape: Worldwide Print Transformation 2023 Vendor Assessment’ has named Konica Minolta a “Leader” in print transformation. Konica Minolta has been a Microsoft Global Managed Partner since 2021.

Konica Minolta's Igniting Print Possibilities offering helps printers, converters and brand owners maximise workflow automation to increase efficiency. The company delivers consultancy in all communication matters as well as top-of-the-line production, packaging as well as label printers. Its finishing devices create print products that stand out and create added value. Konica Minolta has established itself as the production printing market leader for more than a decade in Europe (InfoSource).

For an increasing number of organisations, success today is more than the narrow definition of financial prosperity – it also includes protecting the environment and having a positive impact on their workforce as well as the societies they are embedded in. With its commitment to the Sustainable Development Goals (SDGs), Konica Minolta has pledged to consistently pursue its sustainability and social responsibility goals.

The company has been repeatedly recognised for its rich history of social contribution as well as for working towards achieving the SDGs throughout its business and supply chain. Konica Minolta received a GOLD Level Recognition Medal in the EcoVadis sustainability ratings for 2024.

For its remote services, Konica Minolta was awarded the prestigious ‘Buyers Lab (BLI) 2023-2024 Pacesetter Award in Remote Service for the Western European market’ from Keypoint Intelligence.

Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With more than 8,700 employees (as of April 2023), Konica Minolta Europe earned net sales of over EUR 2.26 billion in financial year 2022/2023.

Worldwide, the company has over 39,000 employees and is operating in over 150 countries.

For more information, please visit and follow Konica Minolta on Facebook, Instagram and YouTube.

Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged.



Silke Ehmann-Cotichini

Team Manager Brand Positioning & Architecture, Content Strategy & Development

Konica Minolta Business Solutions Europe GmbH

+49 (0) 511 7404-5604