Make a colourful impact with High Chroma technology

Color creates a connection. It grabs attention, is memorable and increases engagement - advertisements in color are read up to 42% more often than the same ads in black and white.

Color improves readability, creates hierarchy and sets a tone, for example, blue can signal trust and professionalism while green infers growth and renewal.

Choosing and reproducing the right color not only affects visual appeal but also creates a stronger emotional experience.

Accuracy and consistency are vital.  

That’s where High Chroma toner technology comes in. It pushes the limits of color reproduction, transforming ordinary prints into extraordinary visual experiences.

For print professionals, designers, and marketers alike, High Chroma is the next step toward achieving truly exceptional results.

Vivid expression

High Chroma produces highly saturated, luminous colors with special formulations that maximize intensity. Unlike conventional toner that can appear muted or flat, High Chroma uses advanced toner pigments and binder systems to deliver exceptional color brilliance. Tones are stronger, more vivid, and more expressive than those produced in conventional printing.

They achieve their superior color through nano-pigment technology and precision dispersion. These smaller, purer pigment particles scatter light more effectively, increasing perceived saturation. Combined with advanced resin systems, the result is a smoother, more luminous finish that holds up across various substrates.

High Chroma toner produces deeper reds, brighter blues, and more radiant yellows that make images look more lifelike and emotionally engaging. And as the formulations are engineered to resist fading, they ensure prints stay vibrant even with UV exposure.

Traditional CMYK printing often struggles to capture vivid tones, especially when it comes to bright pinks, deep blues, or neon greens. High Chroma toner changes that with its specially developed toner formulation that expands the achievable color gamut.

Electric blues, intense turquoises, or vibrant pinks that pop off the page. This makes High Chroma toner perfect for:

Fine art and photography prints: Artists and photographers can use High Choma toner to bring digital creations to life with striking realism
Marketing collateral: High chroma colors grab attention in crowded retail environments
Advertising and signage: From billboards and poster to point-of-sale displays, vibrancy drives engagement

Shining versatility

Versatility is another area where High Chroma shines.

Users can switch between High Chroma and standard CMYK modes at any time without complicated adjustments. This enables 2-in-1 functionality with no conversion required.

That means maximum agility and efficiency, whether for a creative campaign or high-volume commercial jobs.

Technological advantage

As well as stunning color brilliance High Chroma also offers technical advantages that conventional printing systems cannot match.

Konica Minolta’s High Chroma toners greatly improve “light reflectance” by redesigning the materials and molecular construction of colors. This enables the reproduction of vivid color with a translucent quality that could be viewed on a display but could not be previously printed.

High Chroma systems are engineered not only for beauty, but also for performance, but that doesn’t have to mean a greater environmental impact. The utilization of energy-efficient technology and eco-friendly toners reduce waste and conserve resources. This not only supports sustainable business practices but also aligns with the growing demand for environmentally responsible production.

Why choose High Chroma?

High Chroma delivers unparalleled print quality with unmatched color brilliance and saturation, expanded creative possibilities with RGB and CMYK flexibility and incredible efficiency and workflow adaptability.

In a saturated world of communication, High Chroma technology helps printed collateral stand out, connect, inspire emotion, and drive engagement. It sets new standards in digital printing.

Looking to review and enhance your digital print production? Talk to Konica Minolta and explore ways you can green light successful growth.

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Make a colourful impact with High Chroma technology