WhatTheyThink reported the toner production is expected to grow at a compound annual growth rate (CAGR) of 1.9% between 2025 and 2035, resulting in the market expanding by roughly 21% over the decade. While this is slow growth, it is projected to reach around $11.24 billion by 2034.
That is because toner’s staying power is grounded in reliability, affordability, automation, high quality and its ability to adapt through innovation.
It is also highly versatile with the flexibility to print on a wide range of media and finishing including creative embellishments.
Toner’s place in a changing market
Toner continues to hold a strong market share in production printing for two clear reasons:
- Mature, Proven Technology – Toner printing has decades of refinement behind it. Its consistency, stability, and versatility make it a trusted choice for many applications.
- Lower Capital Investment – The initial CAPEX of toner-based systems remains significantly lower than comparable inkjet devices, offering a reduced barrier to entry for print service providers operations.
These advantages ensure that toner remains not just relevant, but essential, particularly in segments where cost efficiency, quality, and versatility matter most.
Where Toner continues to Shine
As a result, toner-based digital printing is maintaining, and in some areas expanding, its role across several key markets:
- Commercial Printing: toner devices are trusted for short-run, quick-turn, high-quality print jobs where flexibility and speed are critical.
- Packaging and Labels: new webfed toner presses are now targeting labels and light packaging applications, broadening scope. This is especially so where regulatory compliance, durability, and quick turnaround are key.
- Education and Medical: Institutions continue to rely on toner for document printing, records, and educational materials, where precision and durability are vital.
