Automotive CRM
Driving success through cross-channel relationship management
Don’t lose sight of the people in the ocean of data and information
Vehicle dealerships know that building long-lasting relationships with customers is key to sustainable business success. But doing so becomes more challenging as the automotive industry shifts online, and customers' journeys towards purchase span multiple communication channels.
A modern solution that consolidates your customer data and lets you use it more effectively can help you meet customers' expectations for seamless, personalized experiences in every channel – boosting your sales effectiveness and supporting your digital transformation.
A CRM solution for the automotive industry
We offer a holistic, cloud-based solution for customer relationship management (CRM) that's tailored to the automative industry. We developed our Automotive CRM solution in collaboration with leading vehicle dealers to support their sales model transformation and help them capitalize on customers' evolving purchasing behaviors.
Our solution is designed to help you enhance your marketing, sales process, and customer service. It unifies your customer data to provide a 360-degree view of each individual, and supports all aspects of your sales strategy, including:
- Marketing
- Lead and opportunity management
- Satisfaction survey generation and management
- Complaint handling
- Trade-in handling
Integrated analytics
Automotive CRM is built on Microsoft Dynamics 365 Customer Engagement, making it an open system that integrates seamlessly with other Microsoft applications, as well as with other systems, such as enterprise resource planning (ERP) and automotive dealer management (DMS) systems. Automotive CRM can be used on a wide range of devices, offers an intuitive and customizable user interface, and complies with prevailing data protection regulations such as GDPR.
Why Automotive CRM?
Attract customers online with personalized communications.
Start your conversations where customers make their decisions to help boost lead generation. Automotive CRM lets you automate your digital marketing, manage opportunities, personalize campaigns, collect all your customer data in one platform, and use it in a single integrated communication tool, with prompts and notifications to help you keep interactions on track.
Make the sales process smoother and more efficient.
A 360-degree view of each customer allows you to personalize the pre-sale service, while functionalities like test drive booking, trade-in management, multi-brand vehicle search, contract documentation management, and delivery management make the end-to-end process seamless and efficient.
Inspire loyalty with exceptional care.
Leverage data about your customers and their vehicles to predict and proactively manage customer requests. Providing care agents with full customer data and options available helps them deal with customers in a more efficient and informed way, and enables the creation of new sales opportunities from customer care cases.
Improve management based on accurate data.
Increase sales efficiency with actionable data insights and intuitive reporting based on the KPIs that matter to your business. You'll have real-time data to help you keep track of your pipelines, analyze your sales funnel, manage branch performance, and develop revenue forecasts.
Sustainability in the cloud
To reduce the environmental impact of its data centeres, Microsoft has set itself a number of goals, which it intends to achieve over time using a variety of measures. Among them:
- By 2025, Microsoft expects to power its data centers with 100% additional, new renewable energy generation that matches its electricity consumption on an annual basis.
- By 2030, Microsoft will achieve 90% diversion of operational waste at data centers. Four of its data centers are already zero waste certified: Dublin in Ireland; and San Antonio, Quincy and Boydton in the US.
- Data center cooling operations consume a lot of water. By 2024, Microsoft will reduce water waste in its data center operations by 95%.
- Cement accounts for around 8% of global emissions. Microsoft is reducing how much cement it uses in its data centers by opting for 56-day rather than 28-day cure times.
In Europe, the is the most advanced in terms of sustainability features:
- It uses 100% carbon-free energy.
- A 24/7 hourly energy matching is done.
- It captures rainwater.
- It is cooled with outside air only.
- It is one of the first sites to use lower-carbon renewable fuel for backup power — Preem Evolution Diesel Plus. This is the world's first Nordic Eco-labelled diesel and nearly an equivalent reduction in net CO2 emissions compared with standard fossil diesel blends. In general, Microsoft is committed to being diesel free by 2030.
To learn more about Konica Minolta’s approach to sustainability, visit our sustainability webpages.
Success Stories
Managing automotive customer relations effectively in the digital age
Invelt is one of the largest car dealerships operating in the Czech Republic. For them, as for any organisation in car sales, one element is more important than anything else for their success: the relationship with customers. This is the core of their business. Hence, improving interaction processes and finding new digital ways in which technology can support this development were high on Invelt’s organisational agenda.
Driving efficiency in customer relations
Axess is the second largest automobile dealership for new and used motor
vehicles in Mauritius. Because its existing CRM system could no longer meet today's demands posed by digital channels, Axess chose Automotive CRM from Konica Minolta and was able to make its marketing and sales activities more efficient. It also helped increase customer satisfaction by providing services that are more personal, reliable, and faster.
