Konica Minolta’s Virtual Showroom wins German Innovation Award

Langenhagen, Germany | 25 May 2022

Konica Minolta and Linienflug Design have triumphed in the German Innovation Awards 2022 for Konica Minolta Europe’s Virtual Showroom platform launched to create a new immersive experience for customers and prospects. The innovative B2B sales tool based on modern gaming technology, developed by Linienflug Design, has been awarded on May 24 at an awards ceremony for which 640 entries were submitted this year.

Organised by the German Design Council with more than 350 businesses among its membership, the award honours innovations that advance industry through “originality, implementation and effectiveness”. The jury is made up of independent, interdisciplinary experts from technology, digitalisation, science, associations and institutions.

Konica Minolta’s award-winning Virtual Showroom is accessed via a dedicated landing page on Konica Minolta websites. Customers and prospects sign up and, accompanied by a Konica Minolta representative, they are given a web-based 3D virtual tour of an industrial or commercial print showroom.

Launched in 2020 to create a holistic approach in what was then a ‘new normal’ of online presentations and demonstrations, the Virtual Showroom is an important part of the marketing and sales tools used by Konica Minolta. Presenters and visitors can move freely in a virtual space and interact with the realistic products. It gives the opportunity to view galleries of print samples, video content and provided with detailed presentations on a specific production press, including live running and animated paper flow demonstrations.

Dietmar Porgann, Managing Director of Linienflug Design said: »We were very pleased to evaluate the possibilities and potential of this concept with Konica Minolta early on and that we were then able to develop this powerful presentation-tool together and roll it out worldwide.«

quotation marks

“We are extremely proud to have won this award for our Virtual Showroom platform, which breaks new ground. This also underpins the positive feedback we receive from users of this online platform as we continue to help our customers see the potential by rethinking business possibilities.”

Ole Maaz

Head of Branding, Marketing & Corporate Communications Konica Minolta Business Solutions Europe

About Linienflug Design

Linienflug Design GmbH from Hannover focuses on the development of holistic and immersive digital applications for their clients. In doing so, they bring together all media channels and technologies in an optimal way, such as: animation, live film, 3D and real-time rendering for web, apps, AR, VR and socials. Particularly important to Linienflug Design is an outstanding design, optimal usability and a good integration into the customer's communication. To achieve this, they like to break new ground and use current technological developments.
For more than 10 years Linienflug Design has been supporting the client Konica Minolta in digital projects. Other customers include Porsche, Nissan, Swiss Life and the Lower Saxony Ministry of the Interior and Sport.

About Konica Minolta Business Solutions Europe

Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. With its unique expertise in imaging, data processing and data-based decision making, Konica Minolta creates relevant solutions for its customers - small and medium-sized businesses, large enterprises and public sector - and solves issues faced by society.

As a digital workplace solution provider, Konica Minolta helps its clients to identify and unlock the potential digitalisation holds and reach the next level in the digital maturity of their organisation by rethinking the workplace. In support of an ‘Intelligent connected workplace’, Konica Minolta offers cloud, IT, managed print and video solution services for remote working, collaboration, workflow management and automation and security. The company’s success in driving transformation is also confirmed by IDC, since the ‘IDC MarketScape: Worldwide Print Transformation 2023 Vendor Assessment’ has named Konica Minolta a “Leader” in print transformation. Konica Minolta has been a Microsoft Global Managed Partner since 2021.

Konica Minolta's Igniting Print Possibilities offering helps printers, converters and brand owners maximise workflow automation to increase efficiency. The company delivers consultancy in all communication matters as well as top-of-the-line production, packaging as well as label printers. Its finishing devices create print products that stand out and create added value. Konica Minolta has established itself as the production printing market leader for more than a decade in Europe (InfoSource).

For an increasing number of organisations, success today is more than the narrow definition of financial prosperity – it also includes protecting the environment and having a positive impact on their workforce as well as the societies they are embedded in. With its commitment to the Sustainable Development Goals (SDGs), Konica Minolta has pledged to consistently pursue its sustainability and social responsibility goals.

The company has been repeatedly recognised for its rich history of social contribution as well as for working towards achieving the SDGs throughout its business and supply chain. Konica Minolta received a GOLD Level Recognition Medal in the EcoVadis sustainability ratings for 2024.

For its remote services, Konica Minolta was awarded the prestigious ‘Buyers Lab (BLI) 2023-2024 Pacesetter Award in Remote Service for the Western European market’ from Keypoint Intelligence.

Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With more than 8,800 employees (as of April 2024), Konica Minolta Europe earned net sales of over EUR 2.13 billion in financial year 2023/2024.

Worldwide, the company has over 40,000 employees and is operating in over 150 countries.

For more information, please visit https://www.konicaminolta.eu/eu-en/news and follow Konica Minolta on Facebook, Instagram and YouTube.

Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged.



Silke Ehmann-Cotichini

Team Manager Brand Positioning & Architecture, Content Strategy & Development

Konica Minolta Business Solutions Europe GmbH


+49 (0)511 7404-5604