Konica Minolta’s award-winning Virtual Showroom celebrates milestones

Langenhagen, Germany | 7 March 2023

Konica Minolta, a global technology innovator, is celebrating a number of milestone achievements for its award-winning immersive experience Virtual Showroom platform. Since its launch in 2020 the Virtual Showroom has been recognised by the German Innovation Awards 2022, hit 1,500 showroom sessions and averaged three sessions per business day.

It has also expanded with five local versions available including an Arabic version. The countries now using the platform are Germany, Austria, Spain as well as Turkey and Jordan, Syria, Lebanon, Iraq, UAE, Kuwait, Qatar, Bahrain, Oman, Kingdom of Saudia Arabia, Egypt, Libya, Tunisia, Algeria, Morocco in the Middle East.
Connecting with customers and prospects in a meaningful, informative and purposeful way has become even more important in a post pandemic environment. Timely communication and the delivery of highly valued information when it is required has become an expectation.
To meet this need, Konica Minolta developed its Virtual Showroom. The online platform was created initially for three of Konica Minolta’s leading commercial and industrial printing systems - the toner-based AccurioLabel 230 label press, the AccurioPrint C14000 high-volume production printer, and the AccurioJet KM-1e UV inkjet production press. In the meantime, the Virtual Showroom also hosts the AccurioShine 3600. Besides seeing a demo of that machine, visitors can pick up samples and compare the embellished print samples of the AccurioShine 3600 to a non-embellished one – and hence can experience the attraction of embellishment.
Customers and prospects who sign up via a dedicated landing page on Konica Minolta websites are accompanied around the Virtual Showroom by a Konica Minolta sales representative. Presenters and visitors can move freely in a virtual space and interact with the realistic products that makes every presentation unique. They can enjoy a 3D virtual tour of an industrial or commercial print showroom, galleries of print samples, technical and other content, interactive meetings in progress, and detailed presentations on the specific production press. There is also live virtual running of the machines, including animated paper flow demonstrations, the different ink colours and paper loading and product post-print stacking.

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“The Virtual Showroom has proven to be highly popular as it enables customers and prospects to engage with us easily and virtually – no matter where they are located. By embracing these digital touchpoints no travelling is required, making the best use of time, and reducing CO2 emissions. It also allows conversations to begin that can be concluded face to face, if that is what customers want. It enables us to continue to offer the options and ideas that help develop a partnership approach and support long term relationships by rethinking possibilities.”

Ole Maaz

Head of Branding, Marketing & Corporate Communications, International Marketing Division, Konica Minolta Business Solutions Europe

About Konica Minolta Business Solutions Europe

Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. With its unique expertise in imaging, data processing and data-based decision making, Konica Minolta creates relevant solutions for its customers - small and medium-sized businesses, large enterprises and public sector - and solves issues faced by society.

As a digital workplace solution provider, Konica Minolta helps its clients to identify and unlock the potential digitalisation holds and reach the next level in the digital maturity of their organisation by rethinking the workplace. In support of an ‘Intelligent connected workplace’, Konica Minolta offers cloud, IT, managed print and video solution services for remote working, collaboration, workflow management and automation and security. The company’s success in driving transformation is also confirmed by IDC, since the ‘IDC MarketScape: Worldwide Print Transformation 2023 Vendor Assessment’ has named Konica Minolta a “Leader” in print transformation. Konica Minolta has been a Microsoft Global Managed Partner since 2021.

Konica Minolta's Igniting Print Possibilities offering helps printers, converters and brand owners maximise workflow automation to increase efficiency. The company delivers consultancy in all communication matters as well as top-of-the-line production, packaging as well as label printers. Its finishing devices create print products that stand out and create added value. Konica Minolta has established itself as the production printing market leader for more than a decade in Europe (InfoSource).

For an increasing number of organisations, success today is more than the narrow definition of financial prosperity – it also includes protecting the environment and having a positive impact on their workforce as well as the societies they are embedded in. With its commitment to the Sustainable Development Goals (SDGs), Konica Minolta has pledged to consistently pursue its sustainability and social responsibility goals.

The company has been repeatedly recognised for its rich history of social contribution as well as for working towards achieving the SDGs throughout its business and supply chain. Konica Minolta received a GOLD Level Recognition Medal in the EcoVadis sustainability ratings for 2024.

For its remote services, Konica Minolta was awarded the prestigious ‘Buyers Lab (BLI) 2023-2024 Pacesetter Award in Remote Service for the Western European market’ from Keypoint Intelligence.

Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With more than 8,700 employees (as of April 2023), Konica Minolta Europe earned net sales of over EUR 2.26 billion in financial year 2022/2023.

Worldwide, the company has over 39,000 employees and is operating in over 150 countries.

For more information, please visit https://www.konicaminolta.eu/eu-en/news and follow Konica Minolta on Facebook, Instagram and YouTube.

Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged.



Silke Ehmann-Cotichini

Team Manager Brand Positioning & Architecture, Content Strategy & Development

Konica Minolta Business Solutions Europe GmbH


+49 (0) 511 7404-5604