Home News Konica Minolta rethinks creativity with AccurioPro Variable Data to raise the bar for one-to-one mar

Konica Minolta rethinks creativity with AccurioPro Variable Data to raise the bar for one-to-one marketing

| 2 December 2019

Konica Minoltahas today unveiled AccurioPro Variable Data, a new professional suite of variable data printing and publishing software tools, in a move designed to rethink creativity and one-to-one marketing with new standards for high-performance desktop applications.


The Konica Minolta Accurio Pro Variable Data is a powerful variable data plugin to Adobe InDesign®software. It enables seamless integration and variable elements to be easily added to any InDesign document to create unique output in a wide variety of file and VDP formats.

Producing fast, personalised output that is fully supported by all Konica Minolta and other digital presses, the software can merge text, pictures, multi-line articles or full-page information using data from most sources.

AccurioPro Variable Data supports many advanced design features, such as type-on-a-curve, runarounds, multi-page composition, drop shadows and transparency effects. The software is completely menu-driven. Unlike other VDP software products, there is no coding language to learn.

AccurioPro Variable Data other features include:

  • CopyFit™ module - provides advanced, on-the-fly copy fitting capability for text that is too long to fit a designated area
  • Rules Module – can be used to implement sophisticated conditional logic (if/then/else) processing
  • Imposition Module - allows for the easy creation of multi-up layouts with full support for "cut & stack" output and imposition templates
  • Bar Coding Module - provides support for variable linear and 2D bar codes
  • Automation Module - can be used with Enfocus Switch and other products to create completely automated variable data workflows

Konica Minolta provides AccurioPro Variable Data in two versions: Essential or Premium. The Essential product is an affordably priced, robust toolset that can process an unlimited number of database records. It includes the CopyFit, Rules, and Imposition modules, and can produce multi-page variable output in PDF or PDF/VT format. The Premium version is the professional edition that provides all of the features of the Essential version, but also includes improved output performance and other advanced features, including master page swapping, embedded variables and style tags, and support for additional VDP output formats.


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About Konica Minolta Business Solutions Europe


Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. With its unique expertise in imaging, data processing and data-based decision making, Konica Minolta creates relevant solutions for its customers - small and medium-sized businesses, large enterprises and public sector - and solves issues faced by society.


As a digital workplace solution provider, Konica Minolta helps its clients to identify and unlock the potential digitalisation holds and reach the next level in the digital maturity of their organisation by rethinking the workplace. In support of an ‘Intelligent connected workplace’, Konica Minolta offers cloud, IT, managed print and video solution services for remote working, collaboration, workflow management and automation and security. The company’s success in driving transformation is also confirmed by IDC, since the ‘IDC MarketScape: Worldwide Print Transformation 2023 Vendor Assessment’ has named Konica Minolta a “Leader” in print transformation. Konica Minolta has been a Microsoft Global Managed Partner since 2021.


Konica Minolta's Igniting Print Possibilities offering helps printers, converters and brand owners maximise workflow automation to increase efficiency. The company delivers consultancy in all communication matters as well as top-of-the-line production, packaging as well as label printers. Its finishing devices create print products that stand out and create added value. Konica Minolta has established itself as the production printing market leader for more than a decade in Europe (InfoSource).


For an increasing number of organisations, success today is more than the narrow definition of financial prosperity – it also includes protecting the environment and having a positive impact on their workforce as well as the societies they are embedded in. With its commitment to the Sustainable Development Goals (SDGs), Konica Minolta has pledged to consistently pursue its sustainability and social responsibility goals.


The company has been repeatedly recognised for its rich history of social contribution as well as for working towards achieving the SDGs throughout its business and supply chain. Konica Minolta received a GOLD Level Recognition Medal in the EcoVadis sustainability ratings for 2023.


For its remote services, Konica Minolta was awarded the prestigious ‘Buyers Lab (BLI) 2023-2024 Pacesetter Award in Remote Service for the Western European market’ from Keypoint Intelligence.


Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With more than 8,700 employees (as of April 2023), Konica Minolta Europe earned net sales of over EUR 2.26 billion in financial year 2022/2023.


Worldwide, the company has over 39,000 employees and is operating in over 150 countries.


For more information, please visit https://www.konicaminolta.eu/eu-en/news and follow Konica Minolta on Facebook, Instagram and YouTube.


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