In many companies, in-house printing departments have grown into competence and service centres. What are the strategies behind this, what are the recipes for success andconcrete recommendations for action for future-proof in-house printers?
1. Get out of the shock! Make yourself important!
In general, many in-house printers lack clear business models, integration into the company and an in-house printing strategy. The first step is therefore to take the initiative. In-house printers have to take themselves seriously and make themselves important. First and foremost, they need to be visible to management and have the determination to break out of the cycle of staffing problems, lack of equipment, too few offers and thus too few orders.