Low technical hurdles for Programmatic Printing
Programmatic printing is basically possible with any press. This means that investments in new hardware are not mandatory.
Programmatic printing involves the integration of software, hardware and data to streamline and optimise the printing process. It can be applied to different printing technologies, for example digital printing, offset printing and large format printing. Specific software tools and scripts are applied to automate tasks such as file preparation, pre-press, colour management, imposition, printing and finishing.
Konica Minolta analyses for its customers which solutions are already available in-house and which software is still missing. Often, many tools can be further used if the customers have the right idea about the software and the work steps. For example, if the goal is to address a smaller customer segment of 100 to 500 recipients, AccurioPro Variable Data (VDP) from Konica Minolta is the right solution. This suite stands for performance and flexibility and can be integrated via a switch for automation. A first possible step towards Programmatic Printing is, for example, also an Indesign plug-in.
In our award-winning showroom in Langenhagen, we demonstrate to German and European customers the possibilities and concrete solutions for Programmatic Printing and show which new paths printers can take today. We are also happy to advise you on site.
The result: the integration of the print channel into the marketing automation software reduces the effort involved in planning and implementing classic print campaigns many times over.