The world today is still firmly focused on mass production, mass consumption, and mass disposal. Unsurprisingly, this is causing major problems, not least of which is the depletion of natural resources.
For obvious reasons, there’s been an increased focus on environmentally-responsible sourcing, supply chain management and manufacturing within the print industry. This is something that customers are increasingly demanding too; actively seeking to reduce their carbon footprint with manufacturers that embrace long-term environmental responsibility.
With Mintel’s latest Global Outlook on Sustainability: A Consumer Study 2024-25 study, expected to report sustainability is the most critical issue concerning brands, it’s clear this is a key concern facing the wider print industry.