Harnessing the power of digital print and embellishment

Digital printing, embellishment and finishing technology innovation is enabling increasingly sophisticated and artistic printing possibilities suitable for an ever-widening array of media, substrates and surfaces. The benefits to print service providers (PSPs), label convertors, brand owners and the end customer are clear, but barriers to growth remain. Cost/value benefits are increasingly weighing in favour of aesthetically enhanced print jobs, but the environmental impact of perceived unnecessary and overelaborate printing and packaging is inhibiting further adoption and growth.

Free Download - Harnessing the power of digital print and embellishment

The growth in ecommerce is fuelling demand for L&P solutions. Digital printing and embellishment enable PSPs and label converters to build new revenue streams by offering brand owners an increasingly feature‐rich toolkit with which to prise open the buyer's psyche and wallet.