Harnessing the power of digital print and embellishment

Digital printing, embellishment and finishing technology innovation is enabling increasingly sophisticated and artistic printing possibilities suitable for an ever-widening array of media, substrates and surfaces. The benefits to print service providers (PSPs), label convertors, brand owners and the end customer are clear, but barriers to growth remain. Cost/value benefits are increasingly weighing in favour of aesthetically enhanced print jobs, but the environmental impact of perceived unnecessary and overelaborate printing and packaging is inhibiting further adoption and growth.