Open new horizons with MGI JETvarnish 3DS

The Partnership of ReBrand and Konica Minolta Bulgaria

In order to be able to offer innovative solutions,ReBrand is constantly looking for options to diversify and enrich the machines used at production sites.

ReBrand is taking the path of transformation – entering the digital printing sector, which is characterized by smaller runs, the customization option, short deadlines, user-friendly work with the machines, without the need for preparation time. Digital solutions ensure that ReBrand can enter new market segments and, as a result, attract new customers.

The Managing Directors of ReBrand became interested in the MGI technology after the samples enhanced with MGI technology were shown to them by Konica Minolta Bulgaria.

The digital print solution project grew into a digital technology print enrichment project. Two demonstrations were held at the renovated showroom of Konica Minolta Bulgaria.

After becoming acquainted with the advantages of the technology, ReBrand decided to invest in an MGI JetVarnish 3DS.

Before the delivery of the equipment, Konica Minolta Bulgaria carried out analysis and consultations with ReBrand before installation of the machine, and also conducted the employee training, which lasted more than a month. For the Managing Directors of ReBrand, on-site preparation and follow-up consultations were additional evidence that Konica Minolta Bulgaria is the right partner. The support in a joint partnership approach also gave confidence to ReBrad that everything agreed during discussions will be realized on time and with due quality and care. At each step, the next steps and corresponding responsibilities were clearly defined.

Konica Minolta Bulgaria’s customer-oriented approach gave ReBrand the assurance that consultancy, service support, and customer care are always guaranteed. The trained team of experts of Konica Minolta Bulgaria accompanied ReBrand not only during the acquisition and installation, but also afterwards.

See the potantial of digital liquid foil with MGI JETvarnish 3DS technology 

Digital Liquid Foil is the name of the service unifying the effects of MGI JetVarnish 3DS. ReBrand professionally takes full advantage of the benefits of MGI technology on a daily basis. MGI JetVarnish 3DS brings the impressive results to ReBrand, that is not limited to foiling and varnishing.

Using the MGI JetVarnish 3DS ReBrand team captured the point of applying varnish or foil to a print. "If the final product is with Digital Liquid Foil, it is many times more beautiful and powerful, but this happens only when the varnish and foil are used in the right way. Nothing in advertising should be an end. It has to be done moderately and highly deliberately."

It is also important not only for the machine operators, but also for the designers and prepress team to be trained to prepare foil and varnish mask files.

"Yet the best advertisement for Digital Liquid Foil are physical samples. No product photo or video can convey the feeling of touch and the effects of playing with light when MGI finishing technology comes into play ", Mr. Marinov is convinced.

The partnership between Konica Minolta Bulgaria and ReBrand creates luxury packaging, magazines, invitations, cards, brochures, posters. ReBrand is satisfied with its investment two years after deciding to include MGI in the machine fleet it uses: "We’re willing to consider upgrading our MGI JetVarnish 3DS. The larger format will bring us more options for large-scale projects," says Mr. Marinov. "MGI has changed the quality of our services and added that missing touch of digital printing that has helped us reach the highest level."