Create a magical world with augmented reality

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Create a magical world with augmented reality

Create a magical world with augmented reality

Gardaland, the most famous amusement park in Italy, chose the use of genARate as one of its activities to promote the 2019 season. Gardaland’s magic combined with Konica Minolta’s innovation gives life to an experience in which traditional communication joins the digital one. Through genARate, the highlights of the season are augmented in the leaflet of the amusement park. Readers download the genARate app on their smartphone and can experience the magic of the resort right from the start through the visualisation of videos, 3D images and animations. This allows to explore the latest news, such as the brand new “Magic Hotel”, the highly anticipated “Notte Bianca” event and the exciting special opening of “Night is Magic”.


genARate – the perfect way to interact and communicate with guests


Gardaland, located near Lake Garda, is the most famous amusement park in Italy with record numbers in terms of size, visits and attractions. The amusement park is always looking for new ways to interact with its guests and there are numerous promotional initiatives that the giant of fun puts in place every year to communicate with the public.


Gardaland has chosen Konica Minolta as a partner for the creation of Augmented Reality contents in order to increase the engagement of its customers. Konica Minolta’s genARate is an innovative Augmented Reality service that revolutionises the way of conceiv­ing printed paper. In a simple and fast way it gives printers, companies or marketing agencies the possibility to bring life to paper by associating printed content with involving digital content.


Through Augmented Reality, Konica Minolta and its creative partner ANANAI have animated the high­lights of the season in the leaflet of the amusement park. Readers download the genARate app on their smartphone and can experience the magic of the resort right from the start through the visualisation of videos, 3D images and animations. This allows all those who are interested to delve into the season’s novelties, such as the brand new “Magic Hotel”, the highly anticipated “Notte Bianca” event and the exciting special opening of “Night is Magic”.


The first data confirm that this new technology brought to Gardaland’s paper leaflets – distributed in over 300 points of sale in Italy – has been much appreciated and used by the public.

Challenge

Challenge
  • Create an unforgettable experience for the visitors during the whole season
  • Attract new visitors

Solution

Solution
  • Teaming up with ANANAI to implement the promotional contents of the season in the leaflet of the amusement park by downloading the genARate app

Advantages

Advantages
  • Magical experience for customers through the visualisation of videos, 3D images and animations
  • Get to know all novelties and events with one click
  • No high paper-standard needed to implement AR-content
  • Increase of brand awareness for Gardaland throughout Italy

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