Airbus consolidates its ecosystem thanks to digital technology

Faced with an explosion in demand for aircraft at the same time as an acceleration in their life cycle, the Airbus...


Digitisation 2020 – a vision

Looking at the digitisation of our working life in future, one thing seems certain: even more integration of...


WhatsApp Business – talk to customers in the same way as friends

WhatsApp has developed a business app specifically for small and medium-sized enterprises (SMEs) to significantly...


From local to international via digital

There are three ways of opening up business areas that don’t begin on a company’s own doorstep: taking the initiative...


The corporate culture stumbling block: why the road to digitisation is so rocky for many companies

If you want to digitise successfully, you need a new company DNA. But a study has shown that the corporate culture...


Who is ahead when it comes to digitalisation? Who is falling behind?

Digitalisation is advancing most quickly in countries where state measures are combined with entrepreneurial initiative.


Digital strategies for SMEs: how do I get started?

The digital transformation has long since become part of the present. But small and medium-sized enterprises find it...


Digital competence – improve step by step. (Part 3 of 3)

The working world of the future needs highly specialised employees and managers to actively and creatively...


Digital competence – improve step by step. (Part 2 of 3)

If you want to be active professionally in the ‘digital ocean’, you should start swimming digital laps regularly now...