Yanmar and Konica Minolta found FarmEye, an ICT Agricultural Management Service joint venture company

| 17 November 2017

Yanmar Co., Ltd. (Yanmar) and Konica Minolta, Inc. (Konica Minolta) have announced that FarmEye Co., Ltd. (FarmEye), the new joint venture company, was established on 1 October 2017 as an agriculture remote sensing service business which will contribute to increased profitability for farmers.

The newly established FarmEye is developing an agriculture consulting service which carries out sensing and image analysis services for agricultural fields, as well as diagnostics and suggestions for improvement of crop growth conditions. These services will improve work efficiency and reduce labour input for farming by visualising agricultural product growth conditions through drone photography and analysis. This business will leverage both companies’ strengths by taking advantage of Yanmar's agricultural machinery and rich selection of farming management support services and Konica Minolta's sensing and image processing technologies to support the continued maintenance of the experience and expertise of farmers.

The business will initially focus on the Japanese rice farming industry, and will later be expanded to other crops and other overseas markets predominately in the Asia region, with an aim to reach a sales scope of ¥10 billion by FY2023.

Background and details

The number of agricultural workers in Japan has decreased by nearly 40%[1] between 2005 and 2015. The average age of farmers has also continued to increase, meaning that the passing on and maintenance of experience and expertise is becoming a serious challenge. In response to this, Yanmar and Konica Minolta participated in the "ISSA Yamagata" project, adopted as the FY2014 Ministry of Agriculture, Forestry and Fisheries "Demonstration Project for the Establishment of Cutting Edge Agriculture through Cooperation between the Agriculture and Economic Industries", and began collaborative research in 2014 aimed at resolving rice farming issues, including "minimising labour input and maximising output for farming" and "a scientific approach to passing on and maintaining agriculture intuition and experience". Through proof of concept tests over a period of three years, the companies succeeded in achieving a 14.5% increase in average revenue per 10a for standard rice and 33% increase for high-quality rice, proving that this business can reliably contribute to the improvement of yields for farmers.[2]

Yanmar and Konica Minolta firmly believe that through these tests, they can greatly contribute to resolving agricultural worker issues by leveraging both companies' technologies and expertise, and have therefore established this joint venture company in order to accelerate commercialisation of this service.

Yanmar and Konica Minolta technologies

Yanmar has built its rich and diverse agricultural management expertise and technologies by acting as a point of contact with agricultural workplaces through the provision of agricultural machinery. Konica Minolta's chlorophyll meter, SPAD series, has been in wide use throughout the world for the past 25 years in order to determine agricultural product growth conditions and fertiliser management.

Konica Minolta has further succeeded in combining the sensing technologies the company has refined through its chlorophyll meter products with image processing technologies using specialised cameras, which not only allow for measurement of chlorophyll for entire agricultural fields, but also for digitalisation of soil fertility and crop nitrogen absorption, which shows rice growth conditions. These figures have not been able to be accurately determined until now. Based on them, Yanmar's technologies are then utilised to carry out base fertiliser planning according to soil fertility variation and additional fertiliser planning according to variation in rice growth conditions. These proof of concept tests included achieving the world's first[3] controlled fertilisation from the air through the use of unmanned helicopters, which automatically control fertiliser quantities based on the above data. These technologies will also allow for a variety of other agricultural consultation and provision of solutions to suit customer needs, such as improvement of soil quality by soil specialists, and compost spreading.

Joint venture company overview

Company name

FarmEye Co., Ltd.


1 October 2017



Head office location

Umeda Gate Tower, 1-9 Tsurunocho, Kita-ku, Osaka-shi


¥250 million (investment ratios: Yanmar: 51%, Konica Minolta: 49%)


Hiroshi Yoshida

Business description

  • Acquisition of images and image analysis via sensing
  • Agricultural consulting business (agricultural product growth condition diagnostics and provision of improvement proposals)

[1] Agriculture, Forestry and Fisheries Census, Agricultural Construction Dyanmics Survey (Department of Statistics, Ministry of Agriculture, Forestry and Fisheries). "Number of agriculture workers" refers to members of agricultural households aged 15 or older who were only employed in agriculture for the year preceding the date of the survey, or who were employed in agriculture and other industries but worked more days in agriculture.

[2] Figures are an example of results from proof of concept tests, according to Konica Minolta research.

[3] As of the end of September 2017, according to Yanmar research.

About Konica Minolta, Inc.

Konica Minolta, Inc. (Konica Minolta) is a global digital technology company with core strengths in imaging and data analysis, optics, materials, and nano-fabrication. Through innovation, we create products and digital solutions for the betterment of business and society - today and for generations to come. Across our Business Technologies, Healthcare, and Industrial-facing businesses, we aspire to be an Integral Value Provider that applies the full range of our company’s expertise to offer comprehensive solutions to our customer’s most pressing problems, work with our partners to ensure our solutions are sustainable, anticipate and address tomorrow’s issues, and tailor each solution to meet the unique and specific needs of our valued customers. Leveraging these capabilities, Konica Minolta contributes to productivity improvement and workflow change for our customers, and provides leading-edge service solutions in the IoT era. Headquartered in Tokyo and with operations in more than 50 countries, Konica Minolta has more than 44,000 employees serving approximately two million customers in over 150 countries. Konica Minolta is listed on the Tokyo Stock Exchange, (TSE4902). For further information, visit: www.konicaminolta.com