Print in Motion - genARate from Konica Minolta makes engaging AR experiences effortless

| 6 November 2018

In today’s digital world, printed materials still have the power to make an impact. With the launch of genARate on November 5, an all-new solution for the creation of Augmented Reality (AR) experiences, Konica Minolta is making it easy to transform printed content into exciting, interactive communications. Thanks to genARate, there’s no need for specialist expertise to enhance printed materials with captivating digital content: No matter if you are an agency, commercial printer, central reprographics or marketing department, it is simple and easy to create brilliant Augmented Reality print experiences.

genARate is a flexible cloud-based AR solution from Konica Minolta that can bring printed material to life. The tool requires no coding or previous experience to use. genARate overlays digital content such as video, animations, or 3D models onto printed materials to create rich, exciting and new media experiences. Consumers can view and interact with these virtual objects using their smartphone or tablet, which automatically recognise images and present these three-dimensionally onscreen. This provides a more compelling way to have potential customers interact with content and boost conversion rates. Interactive experiences also provide more detailed or in-depth information.

Effortless to create, easy to measure

genARate has been designed to make AR creation available to everyone. Users can start within minutes by using a simple and effective augmented reality tool, the genARate Studio. Simply open a web browser, login, and start building an AR experience. The tool is very intuitive - adding the digital interactive objects takes just a few mouse clicks and the whole creative process is made quick and easy thanks to the intuitive drag-and-drop interface. genARate also includes built-in analytics that measure app usage and user engagement with the content. This too, requires no in-depth technical skills or detailed knowledge of the platform. As a hosted service with a straightforward pricing structure, it is quick, easy and very accessible to get a campaign up and running.

To learn more about Konica Minolta AR solutions, visit

About Konica Minolta Business Solutions Europe

Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. Konica Minolta enables its clients to champion the digital era: with its unique imaging expertise and data processing capabilities, Konica Minolta creates relevant solutions for its customers and solves issues faced by society. As a provider of comprehensive IT services, Konica Minolta delivers consultancy and services to optimise business processes with workflow automation and implements solutions in the field of IT infrastructure and IT security as well as cloud environments. Konica Minolta was awarded the prestigious “Buyers Lab PaceSetter award for Smart Workplace Vision” from Keypoint Intelligence” as the only vendor in its industry thanks to its forward-looking vision of the future of work and investment in innovative technology. Being a strong partner for the production and industrial printing market, Konica Minolta offers business consulting, state-of-the-art technology and software and, in 2017, was the production printing market leader for the tenth consecutive year in Europe, Central Asia, the Middle East and Africa (InfoSource). The hardware portfolio covers light and mid production as well as industrial printing machines. Konica Minolta Marketing Services provides value added services that intelligently link print and digital marketing in an effective and efficient way. In the healthcare sector, Konica Minolta drives digitalisation of clinical workflows and offers a broad range of next-level diagnostic solutions. Through its Business Innovation Centre in London and four R&D laboratories in Europe, Konica Minolta brings innovation forward by collaborating with its customers as well as academic, industrial and entrepreneurial partners. Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With almost 9,900 employees (as of April 2018), Konica Minolta Europe earned net sales of over EUR 2.37 billion in financial year 2017/18. 

For more information, please visit and follow Konica Minolta on Facebook, YouTube and Twitter @KonicaMinoltaEU.

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