Print in Motion - genARate from Konica Minolta makes engaging AR experiences effortless

| 6 November 2018

In today’s digital world, printed materials still have the power to make an impact. With the launch of genARate on November 5, an all-new solution for the creation of Augmented Reality (AR) experiences, Konica Minolta is making it easy to transform printed content into exciting, interactive communications. Thanks to genARate, there’s no need for specialist expertise to enhance printed materials with captivating digital content: No matter if you are an agency, commercial printer, central reprographics or marketing department, it is simple and easy to create brilliant Augmented Reality print experiences.

genARate is a flexible cloud-based AR solution from Konica Minolta that can bring printed material to life. The tool requires no coding or previous experience to use. genARate overlays digital content such as video, animations, or 3D models onto printed materials to create rich, exciting and new media experiences. Consumers can view and interact with these virtual objects using their smartphone or tablet, which automatically recognise images and present these three-dimensionally onscreen. This provides a more compelling way to have potential customers interact with content and boost conversion rates. Interactive experiences also provide more detailed or in-depth information.

Effortless to create, easy to measure

genARate has been designed to make AR creation available to everyone. Users can start within minutes by using a simple and effective augmented reality tool, the genARate Studio. Simply open a web browser, login, and start building an AR experience. The tool is very intuitive - adding the digital interactive objects takes just a few mouse clicks and the whole creative process is made quick and easy thanks to the intuitive drag-and-drop interface. genARate also includes built-in analytics that measure app usage and user engagement with the content. This too, requires no in-depth technical skills or detailed knowledge of the platform. As a hosted service with a straightforward pricing structure, it is quick, easy and very accessible to get a campaign up and running.

To learn more about Konica Minolta AR solutions, visit


About Konica Minolta Business Solutions Europe

Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. With its unique expertise in imaging, data processing and data-based decision making, Konica Minolta creates relevant solutions for its customers - small and medium-sized businesses, large enterprises and public sector - and solves issues faced by society.

As a digital workplace solution provider, Konica Minolta helps its clients to identify and unlock the potential digitalisation holds and reach the next level in the digital maturity of their organisation by rethinking the workplace. In support of an ‘Intelligent connected workplace’, Konica Minolta offers cloud, IT, managed print and video solution services for remote working, collaboration, workflow management and automation and security. The company’s success in driving transformation is also confirmed by IDC, since the ‘IDC MarketScape: Worldwide Print Transformation 2020 Vendor Assessment’ stated that Konica Minolta is ‘recognised globally as a leader in print transformation’. Konica Minolta has been a Microsoft Global Managed Partner since 2021.

Konica Minolta's Igniting Print Possibilities offering helps printers, converters and brand owners maximise workflow automation to increase efficiency. The company delivers consultancy in all communication matters as well as top-of-the-line production, packaging as well as label printers. Its finishing devices create print products that stand out and create added value. Konica Minolta has established itself as the production printing market leader for more than a decade in Europe (InfoSource).

For an increasing number of organisations, success today is more than the narrow definition of financial prosperity – it also includes protecting the environment and having a positive impact on their workforce as well as the societies they are embedded in. With its commitment to the Sustainable Development Goals (SDGs), Konica Minolta has pledged to consistently pursue its sustainability and social responsibility goals.

The company has been repeatedly recognised for its rich history of social contribution as well as for working towards achieving the SDGs throughout its business and supply chain. Konica Minolta is listed among “2021 Global 100 Most Sustainable Corporations in the World” and received the highest level in EcoVadis Sustainability Ratings.

For its innovative service approach that complements their devices perfectly, Konica Minolta was awarded the prestigious ‘Buyers Lab PaceSetter Award for Serviceability and Support 2020/2021’ from Keypoint Intelligence.

Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With approximately 9,000 employees (as of April 2021), Konica Minolta Europe earned net sales of over 1.9 billion in financial year 2020/2021.

For more information, please visit and follow Konica Minolta on Facebook, YouTube and Twitter @KonicaMinoltaEU.

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