Konica Minolta is proud to announce the launch of the “Konica Minolta on the Move” campaign.
On the 24th of April, the official launch will take place of the “Konica Minolta on the Move” campaign in Nairobi, Kenya.Nairobi, 22nd of April 2014During this campaign 15 busses will be featuring two of the product ranges of Konica Minolta – Office Printing Solutions and Production Printing Solutions – in a full bus wrap. The project is the first of its kind for Konica Minolta globally and also the largest full bus wrap project ever under taken in Kenya to date. Through this, the market leader in the office colour segment (A3 and A4) in Europe as well as in the mid-production colour print systems (Production Printing) expresses its commitment to the growing market of Kenya. The campaign “Konica Minolta on the Move is conducted together with the local Konica Minolta partner, Express Automation, in order to raise brand awareness and to change the perception of the Konica Minolta brand. Local based company, Tria – Transit Media, was responsible for the execution of the full vehicle wrap on all vehicles. The campaign will be launched with a convoy from Jomo Kenyatta International Airport towards Kencom, followed by a press tour. Itinerary 24th of April:
| 10.30 am | Start of the Konica Minolta bus convoy at Jomo Kenyatta International Airport. |
| 11.30 am | Konica Minolta convoy arrives at Kencom to collect the invited press. |
| 12.45 pm | Arrival at Pride Inn Hotel, Westlands Road for Media Briefing. |
| 01.00pm | Addressing of the press by representativesfrom Konica Minolta, Express Automation and Tria - Transit Media. |
| 01.15pm | Photo opportunity, Q&A and flagging off of the busses. |
| 01.30pm | Printing Demonstration of Konica Minolta machines. |
| 01.45pm | Lunch and refreshments |
| 02.30pm | Return to Kencom with Konica Minolta bus for all attendees. |
Product images are available at
www.konicaminolta-images.eu.Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged
Contact Konica Minolta:Diana Lavender
Konica Minolta Business Solutions Europe GmbH
Phone: +356 2148 3005
diana.lavender@konicaminolta.eu>diana.lavender@konicaminolta.eu
Contact Express Automation:Archith Rao and/or Mili Shah
Express Automation
Phone: +254 20 363 0000
archie@expressauto.com
mili@expressauto.com
Contact Tria - Transit Media:Trushar Khetia
Tria - Transit Media
Phone: +254 72252 3333
trushar.khetia@tria.co.ke