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Konica Minolta has today announced a strategic partnership with the DMA and sponsorship of its annual DMA Awards.Demonstrating its commitment to constant innovation and collaborative approach to the marketing industry, Konica Minolta will be showcasing its capabilities to agencies and brand owners through key initiatives.Marketers and brand owners will see how Konica Minolta’s world-class print and marketing technology solutions will be used in a practical way throughout the campaign and awards evening.Printed collateral from an array of systems will demonstrate how they can attract and engage audiences as a stronger part of the marketing mix. Konica Minolta is at the forefront of smart solutions such as cross-media and augmented reality that allow brands, agencies and print service providers to deliver engaging content that maximises the marketing return on investment.Print innovation will be showcased using Konica Minolta’s AccurioJet KM-1 UV inkjet sheet-fed system complemented by the MGI jet varnish and foiling technology. Brands will discover how they can use latest advances to create stunning visual campaigns by using printing on textured stocks and personalized decorative effects. Among the print partners contributing directly to the DMA campaign success will be Rehms Druck GmbH, from Germany, which has chosen Konica Minolta’s AccurioJet KM-1 for its first investment in B2 inkjet.Konica Minolta values the importance of working with key industry bodies such as the DMA and is continually developing its approaches to support agencies and brand owners. Through its dedicated Marketing Services Division, brand owners and agencies can access a range of services aimed at optimizing marketing spend to create stronger returns.Showing innovation: Konica Minolta will be demonstrating world-class marketing print technology in its partnership with the DMA.