Konica Minolta emphasizes with its sports sponsoring the company’s outstanding performance and ambition to achieve constantly excellent results. Konica Minolta chooses disciplines that share common values such as team spirit, solidarity, energy and delivering the best performance.
Konica Minolta Business Solutions Italia SpA is co-sponsor of Atalanta Calcio, the football team of the city of Bergamo, since 2011 when, after a successful season, the players won the B league and proudly went back to “Serie A”, the first Italian division.
The partnership with Atalanta includes a series of events and communication activities created to emphasize the presence of Konica Minolta brand on the territory, such as the project “Neonati Atalantini”: Atalanta and Konica Minolta are pleased to give all babies born in the maternity units of the Bergamo province the mini T-shirt of the team.
Konica Minolta France chose to associate itself with the Ligue Nationale de Handball as Handball is a booming team sport with which common values are shared: team spirit, solidarity, energy, delivering the best performance and conviviality.
In France Konica Minolta has been involved in sports for around 15 years, considering it a powerful method of communication that reinforces its brand visibility and image amongst the public, its clients and its collaborators. This new sponsorship with the Ligue Nationale de Handball will enable Konica Minolta to get closer to both its external and internal public.